Overview

Location: Hyderabad Work Mode: Work from Office Experience: 2–5 Years Employment Type: Full-Time Joining Preference: Immediate or Early Joiners Preferred

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Generate qualified B2B leads through LinkedIn, email marketing, Google Search, social media, and other online platforms.
• Research target companies and decision-makers to build prospect databases.
• Manage and optimize LinkedIn outreach campaigns.
• Execute email marketing campaigns and monitor deliverability, open rates, CTR, and conversions.
• Create and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Improve website traffic through SEO and content optimization.
• Manage company social media accounts and publish engaging content regularly.
• Coordinate with the sales team to ensure timely lead follow-up and conversion.
• Maintain and update lead databases and CRM systems.
• Monitor campaign performance and prepare weekly/monthly marketing reports.
• Track KPIs including lead generation, CPL, conversion rate, website traffic, and ROI.
• Research competitors and identify new marketing opportunities.
• Work closely with design and content teams to create marketing assets.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications

• Employment Type: Full-Time
• Joining Preference: Immediate or Early Joiners Preferred
• Job Overview
• We are looking for a results-driven Digital Marketing cum Lead Generation Executive to join our growing team in Hyderabad. The ideal candidate will be responsible for planning and executing digital marketing campaigns, generating high-quality B2B leads, and supporting the sales team with qualified prospects.
• The candidate should have hands-on experience in SEO, social media marketing, paid campaigns, email marketing, and lead generation using modern sales intelligence platforms. This role requires a blend of creativity, analytical thinking, and strong execution skills to drive business growth.
• 2–5 years of experience in Digital Marketing and Lead Generation.
• Strong understanding of SEO, SEM, and Social Media Marketing.
• Experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Hands-on experience with email marketing campaigns and lead nurturing.
• Experience using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, Lusha, or similar lead generation platforms.
• Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
• Experience with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar.
• Good understanding of keyword research and on-page/off-page SEO.
• Familiarity with marketing automation tools.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and meet lead generation targets.

Nice to have

• Experience in B2B SaaS, Telecom, CRM, ERP, or Enterprise Software marketing.
• Knowledge of WhatsApp marketing and marketing automation platforms.
• Experience in webinar, event, and campaign management.
• Basic understanding of HTML/CSS for email templates and landing pages.
• Familiarity with AI-powered marketing tools such as ChatGPT, Claude, Canva AI, or similar productivity tools.
• Experience in content marketing and LinkedIn personal branding.

Education

• Passion for digital marketing and demand generation.
• Strong research and prospecting skills.
• Data-driven mindset with excellent analytical abilities.
• Creative thinker with attention to detail.
• Self-motivated and target-oriented professional.
• Ability to manage multiple campaigns simultaneously.
• Willingness to work from our Hyderabad office.
• Current location
• Total experience
• Relevant experience in Digital Marketing
• Experience in Lead Generation (B2B)
• Current salary
• Expected salary
• Notice period
• Availability to work from the Hyderabad office
• Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field. MBA in Marketing is an added advantage.