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Kolkata · On-site · 4-7 Yrs · Nov 2
1 views
1 open role0 posted in 7d1 in 30d
Hiring: Marketing
Job description
Overview
Digital Growth & Performance Marketing Manager – Trafasa
Responsibilities
- SEO, AEO & Organic Search Growth
- Technical SEO
- On-page and off-page SEO
- Keyword and search-intent research
- Competitor/SERP analysis
- Website architecture and internal linking
- Metadata, H1/H2, schema and structured data
- Indexing and crawlability
- Google Search Console
- GA4 and SEO analytics
- Backlink/authority development
- Content-led SEO
- Local and relevant B2B search opportunities
- Landing-page optimisation
- Organic traffic growth
- Organic lead generation
- AEO/GEO and visibility in AI-driven search and answer engines
- PERFORMANCE & PAID MARKETING
- Google Search Ads
- Google Display/retargeting
- LinkedIn campaigns
- Meta campaigns where commercially relevant
- B2B audience targeting
- Remarketing/retargeting
- Conversion tracking
- Campaign attribution
- Landing-page testing
- Budget optimization
- CPL/CPA/CAC
- CTR and conversion rates
Qualifications
- Location: Kolkata – Work from Office
- 🚀 We're Hiring: Digital Growth & Performance Marketing Manager
- 📍 Kolkata | Work from Office
- Preferred Experience: 4–6 years
- Can you actually build digital growth — not merely manage digital marketing?
- Trafasa is looking for an unusually capable Digital Growth & Performance Marketing Manager who can take hands-on responsibility for modern digital marketing across our B2B technology ecosystem.
- This is not a conventional SEO job.
- It is not a social-media posting job.
- And it is not a role for someone whose primary expertise is preparing marketing plans and presentations.
- We are looking for a builder and performer — someone who can combine:
- SEO + AEO/GEO + Paid Acquisition + Content + Social + AI + Analytics + CRO + Creative Thinking + Lead Generation + Conversion to produce measurable business growth.
- You will be required to undergo one week of unpaid On-the-Job Training (OJT) as part of the selection process at Trafasa. Upon successful completion and satisfactory evaluation, we will proceed with your formal joining.
- ABOUT TRAFASA
- Trafasa is building an integrated technology ecosystem for B2B procurement and commerce.
- Our platforms include:
- Trafasa Source – Procurement/P2P process automation
- Trafasa Circle – Vendor discovery and supplier ecosystem
- Trafasa Bid – Technology-enabled competitive bidding/reverse auctions
- Trafasa Exchange – B2B marketplace
- Our broader ecosystem also incorporates AI-enabled procurement capabilities and other trust, transaction and workflow solutions.
- Your job will be to understand these products, their different audiences and customer problems — and translate them into digital visibility, demand, qualified leads and ultimately business.
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Job application FAQ
Last updated 7 November 2026
- How do I apply for Digital Growth & Performance Marketing Manager – Trafasa at Trafasa?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. Trafasa may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Digital Growth & Performance Marketing Manager – Trafasa role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Digital Growth & Performance Marketing Manager – Trafasa remote or on-site in Kolkata, West Bengal?
- This listing is marked on_site with location Kolkata, West Bengal. Confirm details on the job description before applying.
- What skills matter for this Digital Growth & Performance Marketing Manager – Trafasa role at Trafasa?
- Key skills for this role include skills listed in the job description. Upload a resume to see which requirements you already meet and which are gaps.