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Bengaluru · On-site · 2-5 Yrs · Nov 2
1 views
1 open role0 posted in 7d1 in 30d
Hiring: Marketing
Job description
Overview
Performance Marketing Executive •
Responsibilities
- We are looking for a result-driven Performance Marketing Executive to drive our digital growth and acquisition initiatives. In this role, you will be responsible for planning, executing, optimizing, and analysing high-budget Google and Meta ad campaigns.
- Campaign Management: End-to-end setup, execution, and optimization of Google Ads (Search, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
- Audience & Tracking Setup: Build targeted audiences, manage pixel/conversion tracking, set up custom parameters, and structure keyword strategies.
- Performance Optimization: Monitor daily campaign pacing, adjust bids, refine targeting, and continuous allocation of budgets to meet target CPL, CPA, and ROAS.
- Data & Analytics: Conduct deep-dive performance analysis, track funnel metrics (CTR, Conversion Rate, CAC), and build actionable reports.
- Competitor Intelligence: Keep track of industry trends, competitor ad strategies, and emergent ad platforms to keep ALLEN’s digital presence ahead of the curve. Skills & Qualifications
- 2–3 years of hands-on experience running performance marketing campaigns at scale.
- Proficiency with Google Ads Manager, Meta Ads Manager, Google Analytics (GA4) and Google Tag Manager.
- Solid understanding of attribution modelling, and tracking pixels.
- Strong analytical capabilities with advanced skills in Excel / Google Sheets (Pivot tables, Data visualization).
- Google Ads / Meta Blueprint certifications are highly preferred.
- Strong written and verbal communication skills with an ability to present data-backed insights.
- Capability to thrive in a fast-paced, target-driven workplace.
Qualifications
- Bachelor’s degree in Engineering, Marketing, Business Administration, Data Analytics, or a related field.
- Prior performance marketing experience in the EdTech or lead-gen business.
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Job application FAQ
Last updated 8 November 2026
- How do I apply for Performance Marketing Specialist Bengaluru (India) at Allen?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. Allen may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Performance Marketing Specialist Bengaluru (India) role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Performance Marketing Specialist Bengaluru (India) remote or on-site in Bengaluru, Karnataka (+1 other)?
- This listing is marked on_site with location Bengaluru, Karnataka (+1 other). Confirm details on the job description before applying.
- What skills matter for this Performance Marketing Specialist Bengaluru (India) role at Allen?
- Key skills for this role include skills listed in the job description. Upload a resume to see which requirements you already meet and which are gaps.