Overview

PERFORMANCE MARKETING MANAGER

Responsibilities

• Develop performance marketing strategies: Create monthly and quarterly campaign plans aligned with product priorities, target customers, approved markets and business objectives.
• Manage paid advertising campaigns: Set up, launch and optimise Google Ads and Meta campaigns. Use LinkedIn and YouTube advertising where relevant to the audience and campaign objectives.
• Identify and reach relevant buyers: Develop targeting strategies for contractors, procurement teams, industrial buyers, dealers, distributors and customers across our commercial product categories.
• Own paid search optimisation: Conduct keyword research, structure campaigns and ad groups, review search terms, maintain negative keywords and improve bidding, targeting and ad relevance.
• Manage advertising budgets: Prepare media plans, monitor daily spending, forecast campaign outcomes and allocate budgets according to lead quality and business performance.
• Develop effective campaign messaging: Write and test ad copy, headlines and calls to action. Brief designers and video editors on product benefits, creative concepts and required campaign assets.
• Improve landing pages and conversions: Collaborate with website and technical teams to improve product pages, enquiry forms, page experience and conversion paths.
• Maintain accurate campaign tracking: Implement and validate GA4, Google Tag Manager, advertising pixels, conversion events and UTM tracking with technical support where required.
• Connect advertising to actual enquiries: Track verified form submissions, calls and other customer enquiries. Distinguish contact clicks from completed enquiries and reconcile campaign results with sales or CRM records.
• Improve lead quality with sales feedback: Agree on lead qualification criteria, review duplicate or irrelevant enquiries and refine campaigns based on sales acceptance and follow-up outcomes.
• Run structured experiments: Test audiences, creatives, offers, bidding strategies and landing pages. Document results and use findings to guide campaign improvements.
• Manage remarketing and follow-up campaigns: Build appropriate remarketing audiences and coordinate lead nurturing with the sales and marketing teams.
• Report on business performance: Prepare weekly dashboards and monthly reviews covering spend, qualified enquiries, conversion rates, acquisition costs and attributable sales pipeline. Present clear recommendations and next steps.
• Monitor competitors and maintain campaign quality: Research competitor messaging, customer demand and advertising trends. Ensure campaigns use accurate, approved product claims and comply with advertising platform requirements.
• 4-5 years of hands-on experience in performance marketing or paid digital advertising.
• Demonstrated experience generating leads and managing advertising budgets independently.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Practical experience with GA4, Google Tag Manager, conversion tracking and campaign reporting.
• Ability to analyse performance using Excel, Google Sheets or reporting dashboards.
• Strong understanding of audience targeting keyword strategy, ad copywriting and landing page optimisation.
• Ability to explain campaign results clearly and recommend actions based on data.
• Good planning, communication and coordination skills, with ownership of deadlines and campaign execution.

Qualifications

• Salary: 30,000-50,000 per month
• Ameenji Rubber Limited is hiring a Performance Marketing Manager to plan, execute and improve paid digital campaigns that generate qualified customer enquiries and support business growth.
• This role combines campaign strategy with hands-on execution. You will work closely with sales, creative, website and technical teams to connect our products with the right customers and turn marketing investment into measurable business opportunities.
• About Ameenji Rubber Limited Ameenji Rubber Limited manufactures engineered and commercial rubber products serving infrastructure, railways, industrial, fitness and agricultural applications. Our portfolio includes bridge bearings, expansion joints, railway components, industrial rubber sheets, electrical rubber mats, gym flooring and animal-care mats.
• Experience in B2B marketing, manufacturing, industrial products, infrastructure or dealer and distributor acquisition.
• Familiarity with LinkedIn Campaign Manager, YouTube advertising, Looker Studio and CRM reporting.
• Experience connecting advertising enquiries to sales outcomes.
• A degree in marketing, business or a related field, or equivalent practical experience.
• Growth in qualified customer enquiries and sales-accepted leads.
• Improvement in cost per qualified lead and landing page conversion rates.
• Contribution to attributable sales opportunities and pipeline.
• Accurate tracking, reliable reporting and effective budget control.
• Return on advertising spend where revenue can be reliably attributed.
• Your updated CV.
• Your notice period and earliest joining date.
• Your expected monthly salary.
• Two campaign examples outlining your contribution, budget range, strategy and measurable results.