Overview

Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.

Responsibilities

• Primary: Decide what to launch and where the budget goes: A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized: brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend.
• Secondary: Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.
• The scope is scarce: very few Senior Directors of Performance Marketing get simultaneous authority over multi-million-dollar monthly budgets on both major platforms, full ownership of measurement and creative systems, org design power, and a direct line to the CEO with no layers in between.
• Own the Paid Engine End to End, With No Layers Above You
• You allocate multi-million-dollar monthly budgets across Google and Meta on marginal return rather than platform-reported averages, design the pause/hold/scale logic and budget guardrails that govern all paid spend, and serve as the single source of truth on paid media performance. Creative runs as a system you architect: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting.
• You hold profitability to a contribution-margin standard after returns and financing costs, not ROAS in isolation. You lead, assess, and structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO.
• Join a High-Performance Organization and Partner with the 1%:
• 🏆 Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales
• 🌍 Great Place to Work Certified
• 💡 Work directly with Forbes Council Member CEO. Your vision is the company's vision.
• Embrace Radical Flexibility
• Become the Operator Other Brands Try to Hire
• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
• Scripting against Meta/Google APIs; Google Ads Scripts.
• Mixed agency + in-house background.
• Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.
• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• 💰 Compensation: Total Annual Package: Up to USD $240,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 20% of base)