Overview

Lead Generation & Business Development Executive

Responsibilities

• Lead Generation & Business Development (Primary Responsibility)
• Identify potential customers through Google Maps, Instagram, Facebook, LinkedIn, business directories and other platforms.
• Generate qualified leads from local businesses, including salons, restaurants, cafés, gyms, boutiques, clinics and other small businesses.
• Research businesses and identify potential opportunities for digital marketing services.
• Build and maintain a database of prospective clients.
• Proactively approach business owners and decision-makers through cold calling, WhatsApp, email and other channels.
• Explain Ecosphere's services, packages and business benefits to prospective clients.
• Understand customer requirements, identify opportunities and qualify prospects.
• Follow up consistently with interested prospects.
• Schedule business meetings and product/service presentations where required.
• Prepare and share proposals and quotations.
• Negotiate and close deals to achieve monthly sales targets.
• Maintain daily lead records, sales pipeline and follow-up reports.
• Sales & Client Acquisition
• Take ownership of the complete sales process, from prospect identification to client conversion.
• Promote social media management, content creation, AI promotional videos and digital marketing services.
• Achieve assigned monthly revenue and customer acquisition targets.
• Build and maintain professional relationships with prospective clients.
• Coordinate with the internal team for successful client onboarding.
• Social media management for Instagram and Facebook.
• Creating professional social media posts using Canva.
• Using ChatGPT and AI prompts to generate social media content and post ideas.
• Understanding content calendars, captions, hashtags and promotiona inl creatives.
• Knowledge of Meta Ads Manager and Facebook/Instagram advertising campaigns.
• Experience with Meta Ads campaign setup, management and optimisation.
• Basic knowledge of Google Ads campaign setup and management.
• Understanding of digital marketing strategies and online business promotion.
• Familiarity with AI image and video creation tools.

Qualifications

• Location: Pune, Maharashtra
• Job Overview
• Ecosphere Technologies is looking for a proactive and target-driven Lead Generation & Business Development Executive to identify potential business clients, generate qualified leads, connect with business owners and convert prospects into paying customers.
• The primary responsibility of this position is lead generation, client acquisition, sales outreach and business development for our digital marketing and social media management services.
• Candidates should have excellent communication skills, confidence in speaking with business owners and the ability to achieve monthly sales targets.
• Minimum 1 year of proven experience in lead generation, telesales, business development or sales.
• Excellent verbal communication and convincing skills.
• Confidence in cold calling and speaking with business owners.
• Strong prospect research and lead qualification skills.
• Ability to independently generate leads and manage follow-ups.
• Target-oriented, self-motivated and result-driven attitude.
• Basic computer knowledge and familiarity with Excel or Google Sheets.
• Ability to maintain accurate sales and lead reports.
• Good time management and organizational skills.
• Consistent daily prospect identification and outbound calling.
• Generation of qualified business leads.
• Regular follow-ups with prospective customers.
• Achievement of monthly sales and revenue targets.
• Conversion of prospects into paying clients.
• Fixed Salary: ₹15,000 per month.
• Additional performance-based sales incentives.
• Opportunity to grow with the company based on sales performance.