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Coatings And Coatings (India) Private Limited
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Mumbai · On-site · 1-4 Yrs · 4 days ago
1 open role1 posted in 7d1 in 30d
Hiring: Sales
Job description
Overview
About the job: Business Growth Executive At The Bandhan Project (yKnot)
Responsibilities
- Strategise and plan marketing campaigns for B2B and D2C channels for the yKnot product brand.
- Generate leads and explore export partnerships and international brand-building opportunities.
- Track Meta and Google advertising trends and support the planning and execution of relevant campaigns.
- Develop and maintain monthly social media calendars for both yKnot and TBP.
- Plan content across Instagram and other relevant social media platforms.
- Develop content themes around yKnot's products, artisans, craftsmanship, stories, social impact, and brand philosophy.
- Identify trending formats, relevant conversations, and opportunities for yKnot to participate in.
- Conceptualise and create short-form videos, reels, posts, stories, and other social media content.
- Shoot and edit basic product and lifestyle content when required.
- Independently edit reels and short-form videos.
- Coordinate with and brief external designers, photographers, and video creators when required.
- Repurpose content across multiple platforms while adapting it to each platform's format and audience.
- Identify relevant micro and nano influencers aligned with yKnot's and TBP's target audience and values.
- Coordinate product gifting and PR packages.
- Track collaborations, deliverables, and campaign performance.
- Build long-term relationships with creators rather than focusing only on one-off collaborations.
- Identify opportunities for yKnot and TBP to gain editorial, social media, and digital visibility.
- Build relationships with relevant media, creators, communities, and brand partners.
- Coordinate PR and product-seeding initiatives.
- Explore collaborations that can strengthen yKnot's brand awareness, reach, and credibility.
- Translate yKnot's artisan stories, craftsmanship, and social purpose into compelling content.
- Maintain a consistent visual and communication identity across brand touchpoints.
- Find creative ways to make handcrafted products relevant and desirable to urban audiences.
- Brainstorm, identify, design, and execute campaigns and community drives for TBP.
- Plan and execute social media strategies and content for TBP campaigns and initiatives.
- Develop creative ways to grow the community and increase engagement around events and products.
- Develop strategies for campaigns and support the management of the founders' personal social media pages.
- have minimum 1 years of experience
- are from Mumbai only
Qualifications
- 2026-12-04 23:59:59
- Available for 6-day work week
- Available on weekends for expos, fleas, campaigns, etc.
- Someone who can take ownership of work and is comfortable working directly with leadership team
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Job application FAQ
Last updated 5 November 2026
- How do I apply for Business Growth Executive at Coatings And Coatings (India) Private Limited?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. Coatings And Coatings (India) Private Limited may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Business Growth Executive role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Business Growth Executive remote or on-site in Mumbai, Maharashtra?
- This listing is marked on_site with location Mumbai, Maharashtra. Confirm details on the job description before applying.
- What skills matter for this Business Growth Executive role at Coatings And Coatings (India) Private Limited?
- Key skills for this role include skills listed in the job description. Upload a resume to see which requirements you already meet and which are gaps.