Overview

Digital Marketing Manager – PPC

Responsibilities

• Lead and manage the PPC team, including performance monitoring, mentoring, and target setting
• Develop and execute PPC strategies aligned with business and revenue goals
• Plan and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Call Ads & Remarketing
• Monitor and optimize CPL, CPA, CTR, CPC, Conversion Rate, ROAS & ROI
• Manage campaign budgets and make data-driven budget allocation decisions
• Review team campaigns and ensure quality, performance, and timely execution
• Identify growth opportunities through market, competitor, and campaign analysis
• Work closely with Sales, SEO, Content, and Design teams
• Ensure accurate GA4, GTM, conversion tracking, and call tracking implementation
• Prepare weekly/monthly performance reports for management
• Develop SOPs and improve PPC processes and team efficiency

Qualifications

• Work Mode: Work from Office
• Shift: US Shift / Night Shift
• We're looking for a Digital Marketing Manager – PPC who can take ownership of our paid marketing function, lead the PPC team, build performance strategies, and drive measurable business growth.
• 4–8 years of
• experience in PPC / Performance Marketing
• Strong hands-on expertise in Google Ads
• Strong analytical and strategic thinking
• Knowledge of GA4, GTM, and conversion tracking
• Strong understanding of campaign metrics and optimization
• Location: Noida, Sector 136
• Work from Office | US Shift