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Analytix Corporate Solutions Pvt Ltd
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Kochi · On-site · 4-7 Yrs · Oct 31
2 open roles0 posted in 7d2 in 30d
Hiring: Engineering, Marketing
Job description
Overview
We are looking for an experienced and result-oriented Digital Marketing Head to lead our digital marketing function and drive brand visibility, lead generation, customer acquisition, and business growth across digital channels.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives and growth targets.
- Lead and manage digital marketing activities across SEO, Performance Marketing, SMM, Content Marketing, Email Marketing, and other digital channels.
- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid campaigns to maximize leads and ROI.
- Develop and execute SEO strategies, including technical SEO, on-page optimization, off-page SEO, keyword research, competitor analysis, and link-building initiatives.
- Drive social media strategy and management across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Oversee the development of high-quality website content, blogs, social media content, landing pages, ad copies, and marketing communications.
- Ensure content strategies support SEO, brand positioning, lead generation, and customer engagement objectives.
- Leverage AI tools and emerging marketing technologies for content creation, campaign optimization, research, automation, personalization, and productivity.
- Identify and evaluate new AI tools, MarTech platforms, automation solutions, and digital technologies that can improve marketing performance.
- Monitor website traffic, conversions, campaign performance, engagement, lead quality, CAC, CPL, ROAS, and other key marketing KPIs.
- Use Google Analytics, Google Search Console, Looker Studio, CRM, SEO tools, and other analytics platforms to generate actionable insights.
- Conduct regular competitor, market, keyword, audience, and channel analysis to identify new growth opportunities.
- Develop landing-page and conversion optimization strategies to improve lead generation and conversion rates.
- Manage digital marketing budgets and allocate resources effectively across different channels.
- Lead, mentor, and monitor the performance of the digital marketing team, including SEO, SMM, performance marketing, content, and design resources.
- Coordinate with Sales, Business Development, IT, Design, and Management teams to ensure alignment between marketing campaigns and business objectives.
- Establish marketing processes, campaign calendars, reporting frameworks, and performance benchmarks.
- Prepare and present monthly/quarterly digital marketing reports and strategic recommendations to management.
- Stay updated with Google algorithm updates, social media trends, AI developments, emerging platforms, digital marketing technologies, and industry best practices.
Qualifications
- Strong knowledge of SEO and organic growth strategies.
- Hands-on experience in Performance Marketing / Paid Advertising.
- Strong understanding of Social Media Marketing and social media strategy.
- Excellent content writing, editing, and content strategy skills.
- Practical knowledge of AI tools and AI-assisted marketing workflows.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, or similar advertising platforms.
- Experience with Google Analytics, Google Search Console, Looker Studio, and marketing analytics tools.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent platforms.
- Knowledge of marketing automation, CRM, email marketing, conversion optimization, and lead-generation platforms.
- Strong understanding of digital marketing KPIs, attribution, ROI, CPL, CAC, CTR, CPC, conversion rate, and ROAS.
- Strong analytical, strategic, and problem-solving abilities.
- Excellent communication, presentation, leadership, and team-management skills.
- AI-powered content generation and optimization.
- AI-based keyword and competitor research.
- AI-assisted campaign analysis and optimization.
- Marketing automation and workflow tools.
- AI-powered analytics and reporting.
- Chatbots and conversational marketing.
- Personalization and customer segmentation.
- Prompt engineering and effective use of generative AI tools.
- Emerging MarTech and AI marketing platforms.
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 4–6 years of relevant experience in Digital Marketing, preferably with experience in a leadership or team-handling role.
- Demonstrated experience in managing multiple digital marketing channels and campaigns.
- Strong portfolio or track record of improving traffic, leads, conversions, engagement, and overall digital performance.
- How many years of experience do you have in Digital Marketing?
- Have you managed or led a digital marketing team?
- Have you worked with AI tools for content creation, marketing, analytics, or automation?
- Have you handled digital marketing budgets and ROI/ROAS tracking?
- What is your current CTC/salary?
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Job application FAQ
Last updated 6 November 2026
- How do I apply for Digital Marketing Head at Analytix Corporate Solutions Pvt Ltd?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. Analytix Corporate Solutions Pvt Ltd may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Digital Marketing Head role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Digital Marketing Head remote or on-site in Kochi, Keralam?
- This listing is marked on_site with location Kochi, Keralam. Confirm details on the job description before applying.
- What skills matter for this Digital Marketing Head role at Analytix Corporate Solutions Pvt Ltd?
- Key skills for this role include skills listed in the job description. Upload a resume to see which requirements you already meet and which are gaps.