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Lulu Group International
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Thiruvananthapuram · On-site · 2-5 Yrs · Nov 1
1 open role0 posted in 7d1 in 30d
Hiring: Marketing
Job description
Overview
Role & responsibilities
Responsibilities
- We are looking for a creative, result-oriented Digital Marketing Coordinator to manage and execute digital marketing activities for our hypermarket and mall operations. The candidate will be responsible for strengthening brand visibility, managing social media platforms, promoting retail offers and mall events, driving customer engagement, and generating footfall through innovative digital campaigns.
- Digital Marketing & Social Media Management
- Develop and execute digital media plans aligned with business and marketing objectives.
- Manage and grow social media accounts across Instagram, Facebook, YouTube, and other relevant platforms.
- Create engaging content to promote the hypermarket, mall, retail outlets, brands, offers, and customer experiences.
- Ensure consistent growth in followers, reach, engagement, and overall brand visibility.
- Monitor social media trends, competitor activities, and emerging digital marketing tools.
- Retail Promotions & Mall Marketing
- Plan and execute digital campaigns for seasonal sales, festive offers, product launches, promotional activities, and special shopping days.
- Promote mall events, entertainment activities, food festivals, exhibitions, family events, and customer engagement programmes.
- Coordinate with retail tenants, hypermarket departments, food court operators, and internal teams to communicate promotions effectively.
- Develop digital strategies to increase customer footfall, store visits, sales, and customer retention.
- Support loyalty programmes, customer offers, and other promotional initiatives.
- Content Creation & Creative Coordination
- Plan content calendars for social media and other digital channels.
- Coordinate with graphic designers, photographers, videographers, and creative agencies to develop compelling marketing materials.
- Prepare briefs for promotional videos, reels, posters, advertisements, and event coverage.
- Ensure all content follows brand guidelines and maintains consistent communication across platforms.
- Paid Advertising & Campaign Management
- Plan, execute, and monitor paid campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
- Optimise campaigns to improve reach, engagement, website traffic, customer enquiries, and conversions.
- Monitor advertising budgets and evaluate campaign performance against defined objectives.
- Explore local digital marketing opportunities to attract customers from nearby residential and commercial areas.
- Influencer & Community Marketing
- Identify, coordinate, and manage local influencers, content creators, affiliates, and promotional partners.
- Plan and execute influencer campaigns for mall events, retail offers, new store openings, and hypermarket promotions.
- Build relationships with local communities and relevant digital partners to strengthen brand awareness.
- Customer Engagement & Online Reputation
- Monitor and respond to customer comments, messages, queries, reviews, and complaints across digital platforms.
- Coordinate with the relevant departments to resolve customer concerns promptly.
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Job application FAQ
Last updated 7 November 2026
- How do I apply for Digital Marketing Coordinator at Lulu Group International?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. Lulu Group International may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Digital Marketing Coordinator role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Digital Marketing Coordinator remote or on-site in Thiruvananthapuram, Keralam?
- This listing is marked on_site with location Thiruvananthapuram, Keralam. Confirm details on the job description before applying.
- What skills matter for this Digital Marketing Coordinator role at Lulu Group International?
- Key skills for this role include skills listed in the job description. Upload a resume to see which requirements you already meet and which are gaps.