Overview

Performance Marketing Manager | Truemeds

Responsibilities

• We're looking for a sharp, data-driven Performance Marketing Manager to own and scale paid marketing initiatives across media channels and emerging platforms. The role involves managing budgets, optimizing acquisition costs, driving experimentation, and improving campaign efficiency while ensuring sustainable business growth.
• Channel Ownership
• Plan, launch, manage, and scale campaigns across major media channels and emerging platforms.
• Test new channels, campaign types, and ad formats in a structured manner, scaling or discontinuing them based on performance.
• Own channel strategy, bidding, budgets, media planning, creative strategy, and key growth initiatives.
• Budgets and Unit Economics
• Own monthly and quarterly marketing budgets, allocating spend across channels to achieve CAC, ROAS, and payback targets.
• Forecast campaign spend and outcomes, and track weekly budget pacing against planned targets.
• Optimize campaigns for downstream business outcomes, including first orders, quality users, repeat orders, retention, and customer lifetime value, rather than focusing solely on top-of-funnel metrics.
• Measurement and Analytics
• Work with Mobile Measurement Partners (MMPs) such as AppsFlyer and Singular, GA4, and internal data systems to ensure accurate attribution and event tracking.
• Build and maintain dashboards and regular reports covering channel, campaign, and cohort performance.
• Design and execute incrementality, holdout, and A/B tests to distinguish actual campaign impact from attributed performance.
• Account for reporting delays and attribution limitations when evaluating campaign effectiveness and making optimization decisions.
• Creative Strategy and Funnel Optimization
• Brief, test, and iterate on ad creatives in collaboration with design and content teams, using performance insights to guide creative development.
• Develop and share creative performance reports with stakeholders, identifying what works, what doesn't, and opportunities for improvement.
• Establish creative playbooks based on performance trends, audience insights, and experimentation outcomes.
• Identify opportunities to improve campaign efficiency and conversion across the customer acquisition funnel.
• People, Partners, and Stakeholder Management
• Manage agency and platform partner relationships, setting clear performance expectations and ensuring accountability against business goals.
• Collaborate with creative, product, analytics, and technology teams to improve marketing effectiveness and overall business outcomes.
• Present performance results, key learnings, and growth plans to leadership through clear, data-driven recommendations.
• Ensure all advertising activities comply with platform policies and applicable healthcare advertising guidelines.

Qualifications

• 3–5 years of hands-on experience in performance marketing, managing paid media campaigns across multiple channels.
• Strong understanding of performance marketing metrics, including CAC, ROAS, payback period, retention, repeat orders, and LTV.
• Experience with Mobile Measurement Partners (MMPs) such as AppsFlyer or Singular, along with a solid understanding of attribution fundamentals.
• Proficiency in GA4, Excel/Google Sheets, and performance reporting dashboards.
• Demonstrated ability to manage and scale marketing budgets while maintaining acquisition efficiency and business profitability.
• Experience in campaign experimentation, A/B testing, creative optimization, and performance analysis.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business insights.
• Experience managing agency partners and collaborating with cross-functional teams.
• Familiarity with SKAdNetwork (SKAN) and data-driven attribution methodologies.
• Experience using analytics tools such as Mixpanel.
• Prior agency experience in performance marketing.
• Experience in healthcare, e-commerce, or consumer-focused businesses.