Overview

SENIOR DIGITAL MARKETING MANAGER

Responsibilities

• Digital Strategy
• Develop comprehensive digital marketing strategies aligned with client business and marketing objectives.
• Translate business objectives into clear digital KPIs, channel strategies and campaign frameworks.
• Develop 90-day, 6-month and annual digital roadmaps for key clients.
• Identify opportunities across paid, owned and earned digital platforms.
• Develop campaign architecture covering Awareness → Consideration → Conversion → Retention.
• Stay updated on emerging digital platforms, consumer behaviour, technology and marketing trends.
• Present strategic recommendations and campaign plans to clients.
• Audience Profiling & Consumer Insights
• Conduct detailed audience profiling and segmentation for brands and campaigns.
• Develop audience personas based on demographics, psychographics, interests, behaviours, purchase intent and digital consumption patterns.
• Identify high-value audiences, lookalike audiences, remarketing pools and intent-based segments.
• Analyse customer journeys and identify digital touchpoints influencing consideration and conversion.
• Translate audience insights into actionable media, content and creative recommendations.
• Develop audience matrices for different products, markets and campaign objectives.
• Performance Marketing
• Lead performance marketing campaigns across platforms such as Meta, Google Ads, YouTube, LinkedIn and other relevant digital platforms.
• Develop campaign structures, media plans, budgets, targeting strategies and optimisation frameworks.
• Own performance KPIs including Reach, Impressions, CTR, CPC, CPM, Engagement, Leads, CPL, Conversion Rate, ROAS and CAC, depending on campaign objectives.
• Continuously optimise campaigns based on audience, creative, placement, geography, funnel stage and conversion performance.
• Conduct A/B testing of creatives, audiences, messaging, landing pages and campaign structures.
• Identify opportunities to improve media efficiency and marketing ROI.
• Work with analytics and technology teams to ensure proper tracking, pixels, events, UTMs and conversion measurement.
• Data & Analytics
• Analyse campaign and platform-level performance data and derive actionable insights.
• Prepare weekly, monthly and campaign performance reports.
• Build performance dashboards and communicate insights rather than simply presenting numbers.
• Identify trends, anomalies and optimisation opportunities.
• Conduct competitor and category analysis.
• Connect digital performance metrics with business outcomes wherever data is available.

Qualifications

• Employment Type: Full-time
• Reporting To: CEO / Director / Branch Head
• About Forward Slash Media Solutions
• Forward Slash Media Solutions is a digital-first creative and marketing agency focused on building data-led digital strategies, audience ecosystems, performance marketing campaigns and measurable brand growth.
• We work with brands to connect strategy, content, media, audiences and performance into integrated digital marketing solutions.
• 5–8 years of experience in digital marketing, preferably within a digital agency / advertising agency / performance marketing environment.
• Strong understanding of digital strategy and performance marketing.
• Hands-on understanding & experience of Meta Ads and Google Ads.
• Strong knowledge of audience targeting, segmentation and digital consumer behaviour.
• Ability to analyse campaign data and derive strategic insights.
• Excellent presentation and client communication skills.
• Strong understanding of the digital marketing funnel.
• Experience handling multiple clients and campaigns simultaneously.

Benefits

• Cell phone reimbursement