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Mumbai · On-site · 6-9 Yrs · 5 days ago
Investment & Asset Management · 10000+ Employees · New York, US
Citi is more than a global financial services company. It’s an engine for progress. Join us, and you’ll have the chance to get involved in progress in all its shapes and forms, right across the world. From the micro to the macro, from Australia to Zambia, the work we do has real positive impact. Wherever you are and whatever you do, progress starts here. We’ve built a world famous, trusted brand over 200 years of continuously evolving financial services. And today, our influence continues to grow: with financial operations in 160 countries and 100 currencies. We have 200 million different clients, including some of the biggest names in the industries, sectors, businesses and governments that we serve every day. It all adds up to an exciting place to be for talented, ambitious people who want to build a truly remarkable career.
Hiring: Engineering, Marketing
What employees say
+ good medical insurance good pay
− micromanagement old school management office politics
More reviews on the company profile.
Interview experience · Operations Associate
Interview was slow . The interviewee scheduled me interview and didn't join the call. After waiting for 30 minutes, i sent a mail to hr and then she called the technician team and then they had joined the call. Also seem
Average difficulty · Chennai · 965 reports
More interview insightsJob description
Overview
The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business.
Responsibilities
- Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
- Support the exploration and development of marketing enhancements in support of our overall strategies
- Oversee overall campaign planning and execution from a strategic perspective.
- Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
- Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
- Review marketing strategies, plans and creative with Journey leads at critical phases of process
- Socialize Journey enhancement roadmaps and supporting customer research
- Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
- Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
- Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
- Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
- Ensure that projects are effectively planned, managed and monitored
- Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
- Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
- 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
- Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
- Digital experience and analytic background preferable
- Experience working with creative agencies for creative development/understanding of the creative agency process
- Highly capable in driving change and innovation to deliver growth
Education
- Bachelor’s/University degree, Master’s degree preferred
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Job application FAQ
Last updated 5 November 2026
- How do I apply for Digital Marketing Lead Analyst - C13 - MUMBAI at CITI?
- Open this job on Feedback AI and sign up free (or sign in). You can apply from the job detail page; match scores and skill gaps appear when your profile is complete. CITI may attach structured assessments to interview rounds after you apply.
- Does Feedback AI show a match score for this Digital Marketing Lead Analyst - C13 - MUMBAI role?
- Yes after you add a resume or skills. Match score ranks this role against your profile — skills met, gaps, level, and location — so you prioritise applications where fit is strongest.
- Is Digital Marketing Lead Analyst - C13 - MUMBAI remote or on-site in Mumbai, Maharashtra?
- This listing is marked on_site with location Mumbai, Maharashtra. Confirm details on the job description before applying.
- What skills matter for this Digital Marketing Lead Analyst - C13 - MUMBAI role at CITI?
- This is a lead Digital Marketing Lead Analyst - C13 - MUMBAI role. Key skills include skills listed in the job description. Feedback AI highlights matched vs missing skills on your profile after signup.