Great tech and people, but low pay and no balance
Pros: Good tech Good problems to solve Great people to work with
Cons: Low salary No life to balance No idea where the company is going
View on Glassdoor
Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,’ udaan is India’s largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys and general merchandise. udaan is solving core trade problems faced by small and medium businesses, that are unique to India, through its unique India-fit low-cost business model by leveraging technology and bringing the benefits of eCommerce to them. It is a one-stop shop for all business requirements in the b2b space. udaan has built inclusive tech tools for Bharat, especially catering to the needs of brands, retailers, and manufacturers, providing them a level playing field to scale, trade, and grow businesses. udaan has a network of over 3 million retailers, chemists, Kirana shops, HoReCa, farmers and 25-30,000 sellers across 1000+ cities in the country covering more than 12,000 pin codes. Over 5 million transactions take place on the udaan platform per month making udaan a leader in the b2b eCommerce business. The platform acts as a catalyst to enable transparency, accessibility, affordability and national reach to 15 million manufacturers, 25–30 million retailers, 10–12 million institutional businesses like office, school, HoReCa etc. that account for over 60 million MSMEs in India. udaan’s aim is to be a trusted partner to small businesses by empowering them with technology, financial inclusivity, and supply chain capabilities to compete and win in an increasingly tech and digital world. udaan enables small manufacturers, farmers, and brands to market and sell their products across the country at low cost with 100% payment security and complete transparency. While doing so it enables small businesses such as shopkeepers, Kirana, restaurants, street vendors, chemists, offices, small factories, contractors, etc. to source from a large selection of high-quality products at the best prices while facilitating efficient and transparent transactions with a huge convenience. Through a seamless process, it enables the buyer (retailer) to select a product, place an order with sellers (wholesalers, brands and manufacturers) who pack it and dispatch it through udaanExpress. The buyer pays on delivery unless it is a credit transaction. It provides access to new markets and regions with greater cost-efficiency and better price control. The platform has enabled logistics focused on b2b trade built on strong technology and operations for fulfilment and delivery service through udaanExpress. udaanCapital, focused on SME trade financing provides financial products and services for sellers and buyers to expand their business. The platform’s SaaS offerings such as analysis of real time marketing feedback through app data analytics enables brands and manufacturers to make well-informed decisions about product launches and testing of new products in different markets. While the app-based pricing system gives better pricing control, the product listing advertisements and in-app advertisements encourages manufacturers and wholesalers to reach their targeted, specific, and ready-to-purchase retailers on the platform. udaan is headquartered in Bangalore with offices in all leading metros and major cities across India. udaan facts: - udaan market share of B2B consumer retail eCommerce = ~80% (as per Bernstein report*) - The platform has enabled logistics focused on B2B trade built on strong technology and operations for fulfilment and delivery service through udaanExpress. - The platform enables SME financing services, provides financial products for sellers and buyers to grow their business through the NBFC, udaanCapital - Over 30 lac (3 mn) - retailers, kirana shops, HoReCa, chemists, farmers and over 30,000 sellers on udaan platform - Over 5 lac different products curated across 2500 brands - Over 5 Mn transactions and deliveries/month are undertaken on the udaan platform - The platform handles transactions of around 8000 tons of food products daily making udaan the largest grocery player in the country - udaan’s robust supply-chain network covers 1000+ cities and 12000+ pin codes with everyday delivery cycle - Total warehousing capacity is 10 million sq. ft. with 200 warehouses - Strong sales and service capability due to unmatched reach across the country
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What employees say
+ Good tech Good problems to solve Great people to work with
− Low salary No life to balance No idea where the company is going
Recent Glassdoor reviews · 1,425 total
Pros: Good tech Good problems to solve Great people to work with
Cons: Low salary No life to balance No idea where the company is going
View on GlassdoorPros: Hi I am an analyst at udaan
Cons: Extremely toxic and confusing place
View on GlassdoorPros: Good culture Fair compensation Timely salary
Cons: Long hierarchy Centralized decision making without taking feedback from regional and ground team No stable business models, pivots too often
View on GlassdoorPros: Working at Udaan has given me strong ownership and learning opportunities. Udaan has helped me develop strong analytical and business finance skills. The fast-paced environment at Udaan has accelerated my professional growth. I enjoy solving real business problems and working with cross-functional teams at Udaan. Working at Udaan has improved my decision-making through data-driven insights. The high-impact work culture at Udaan has made me more proactive and adaptable.
Cons: The work can be fast-paced and demanding during peak business periods. Priorities change frequently, so adaptability is essential. Tight deadlines can sometimes increase work pressure. The startup environment requires handling multiple responsibilities. Work-life balance can be challenging during critical business cycles.
View on GlassdoorPros: Good work culture Learning is great
Cons: Nothing is cons Restructuring and pay
View on GlassdoorCompany review data sourced from Glassdoor.
Glassdoor salary estimates for top hiring roles · 1,921 salary reports on Glassdoor
| Role | Location | Median | Range (LPA) | Reports |
|---|---|---|---|---|
| Director of Engineering | India | 100.3 LPA | 93.8 LPA – 107.2 LPA | 1 |
Salary benchmarks are estimates from Glassdoor and may differ from individual job listings.
India-scoped Glassdoor interview reports · 154 total · avg difficulty 2.9/5 · 174 questions indexed
- Just spoke about my experience and the role I had in my previous company. - Not a very interogative interview. Very basic and simple interview. - I had 2 round of inteviews. Both were similar.
Sample questions
One technical round (SQL, Excel) followed by one case study based round. Great interview experience. Questions asked are easy to moderate difficulty. A good handle of leetcode will be enough to crack this interview.
Sample questions
It turned out to be quite a challenging task—they asked me to design the LLD for a bus management system within just 90 minutes, and on top of that, the requirements kept coming in a highly unexpected and unpredictable manner, which made it even more demanding.
Sample questions
The interview process was quite challenging and required in-depth knowledge of sourcing and supply chain management. It started with an initial phone screening, followed by multiple rounds of technical and behavioral interviews. The questions focused on procurement strategies, vendor negotiations, and problem-solving scenarios. The final round included a case study that tested my analytical and decision-making skills. Overall, the process was rigorous and required strong industry experience.
Sample questions
When I applied for the position, I received an assessment link, which I was supposed to complete by the 5th of January. I submitted the assessment a day early, on the 4th of January. However, I haven’t received any updates regarding the next steps or even a rejection email since then. I believe this lack of communication is very unprofessional and reflects poorly on the recruitment process.
Sample questions
Top hiring roles: Engineering
Last updated 6 October 2026
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